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New SSP+campaign management service pack is available with the Adverticum AdServer! This solution provides the opportunity of programmatic (automated) selling and buying of digital advertising inventory through a real-time bidding process and means new revenue sources for the clients.
Maximize your revenue through programmatic advertising! Ask for a customized offer at email@example.com!
Programmatic advertising technology has the potential to create a marketplace for a real-time sale of inventory through automated ad exchange systems. This virtual marketplace is the meeting point of the demand and supply side of the advertising ecosystem where an auction-based, automated exchangetakes place.
Real-time bidding (RTB) is a programmatic transaction-type which can be called also open auction referring to the way of transaction. A publisher will generally allow any and all buyers to take part inthe bidding and the software evaluates every offer real-time based on the available information.The ultimate value of the auction is to exposure buyer’s true valuations of seller assets while enabling equitable transactions based on that valuation. Usually there is no direct relationship between the buyer and the seller.
Two platforms are integrated into this RTB system: Demand Side Platforms (DSP) which manage campaign-optimization for advertisers and Supply Side Platforms (SSP) which maximize the online media-owners’ revenues. While the advertisers and agencies are able to connect to networks and exchanges through DSP (too), the media-owners could make their inventory available through SSP (too) in order to generate maximum profit-rate.
With the SSP solution of Adverticum AdServer.
SSP refers to Supply Side Platform which enables publishers to manage their advertising inventory by connecting it to ad exchanges. The main advantage of SSP that it allows to the publishers to sell the iradviews or impression in a real-time bidding system on maximum available price and in this way publishers can maximize their revenue.
Adverticum provides RTB solution to the clients through SSP of Rubicon Project!