Because of the popularity of online videos, the moving picture banners have become one of the most important advertising form on the Internet. By using this solution the users can be reached at the advertising spaces and during playing online videos too.
By using the videobanner solution you can place moving picture creatives in the advertising zones. These kind of ads have more significant influence on users than the traditional static or Flash ads.
With the VAST standard it is possible to run that kind of video ads in the AdServer which are served in a novel way. If the IAB standard, which is made for the VAST video serving, is integrated into the video players of online video sharing sites, they can serve the in-stream ads easily and in an effective way through the adservers.
There are two ways of serving:
The continually expanding video advertising market is an ideal opportunity for advertisers to reach their target group at new places and Adverticum AdServer provides every opportunity.